Lebron James is huge. Literally. He is splashed across billboards from coast to coast. Now, he is international. The NIKE icon with his immensly popular lebron james shoes stepped off the plane in China only to see a giant billboard of himself. "It's like extra credit," he said! EXTRA CREDIT! I get five points in English class if I bring teacher an apple, that's extra credit. Seeing you and your lebron james shoes blown up to the size of Godzilla....That's monumental. You gotta hand it to the kid, it's not just lebron james shoes anymore. Hes on upper deck cards, sprite commercials and now Powerade23. Yes, his own lebron james flavor to match the lebron james shoes. Amazing. The kid is 22 and it is estimated he will have made 250 million by age 25. But what makes the kid special is his personality. Never since Jordan has a player had so much hype and marketing pull, and been such a class act or so media savvy. Lebron James is huge. Literally.